HYT Soonow
Launched globally on March 12, 2020 in a limited edition of just five pieces, the HYT SOONOW DROP THREE boasts an audacious and lively design.
Following in the footsteps of a unique, propriety fluidic mechanism and the development of an intricate, skull-shaped capillary, it’s now time for an unexpected color scheme to turn heads. The anodized titanium dial of the hyt SOONOW DROP THREE presents a turquoise canvas for a skull in burgundy and orange. This incorporates 313 pins in 18-carat rose gold and almost 1,000 high-precision perforations. Smiling out of the skull are rose gold teeth that engage rather than spook.
One eye socket acts as a colorful power reserve display. The other focuses on the passing of the seconds, featuring “small print” reminding of the imminence of SOON turning into NOW. Meticulous micro-painting subtly frames all of the skull’s facial features, while Orange Super-LumiNova here and underneath the capillary add an extra vibrant signature.
The SOONOW timepiece by HYT reflects the times we live in through a dynamic and colorful union of art and science. These times suspend the present in a constant flow that owes its momentum to the power of the past and the promise of the future. Moving on is the norm of contemporary life. In the watch, this ongoing process is in the capable hands of the fluidic module that fuels an exclusive mechanical movement in seamless collaboration.
Recently elapsed time is represented by transparent liquid to convey clarity. The pending future adopts a sleek, enigmatic black. An architectural approach houses domed shaping, smooth lines and multi-layering. Written-out numbers appear to float above the skull’s outline, endorsed by perforated renditions encircling the case.
With Soonow and its ‘Drop’ collection, HYT reminds us of the transience of time. A rainbow-skull watch, the latest limited edition released by the brand is meant to convey the brand’s unique perspective on time, in particular in relation to recent events and the global lockdown. Exuberant or audacious? You won’t remain neutral about its unique design and its unique way to portray time… but life and time are never black and white. Meet the HYT Soonow Instant Rainbow.
At HYT, this ephemeral nature of life and the unstoppable flow of time are also embodied by the unique way its watches tell the time. The temporal tension between the past, the present and the future is portrayed by two immiscible fluids in a capillary to indicate the hours. One liquid represents the past, the other represents the future and the junction of these two indicates the present moment, the ‘now’ and its infinite vanishing.
When the meniscus separating the liquids gets to 6 pm, it flows back to its original position. In the instance of the HYT Soonow Instant Rainbow, a transparent and blue liquid run on top of a yellow SLN track.
